Wondering why you’re not seeing clients waiting in line to work with you?
Here are a few marketing mistakes that I often see coaches making in their business :
1. Sharing generic content.
If you’re starting your Instagram account & talking about “eat your veggies” & “drink more water”, do you really expect people to follow you & pay you to coach them? There are thousands of pages that are sharing quality content on the topics that you want to talk about, so if you don’t have anything unique to offer, it’s going to be very difficult for you to generate any leads online.
2. Not showing up consistently.
You don’t need to post everyday, but if your goal is to grow, you need to have a content strategy & create consistent content to see any results. Showing up whenever you feel like it is not going to cut it. Your IG is your business - treat it like one.
3. Lack of clarity in your bio.
Your IG bio is your business card. If your ideal client does not understand exactly what you do & who you help, why would they follow you? They need to be able to connect with the problem you solve & trust you with your solution.
4. Getting too carried away with the “trends”.
Yes, reels gives you more visibility. But do you want a “random large” following who maybe think you’re cool or do you want your ideal clients to find you & follow you for your knowledge?
You don’t NEED to follow every trend that you see on IG. Filter out the ones that actually align with your brand & provide value to your audience.
That’s what will differentiate you from being seen as a ‘coach’ to an ‘influencer’. Your primary pillar is ‘teaching’ - stick to it.
Connect with any of these? Follow @bawsesocials on IG & FB for a lot more informative content & comment below if you found it helpful!
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